Bali-based Marketing Virtual Assistant

Hey, I’m Adhis Sopa!

I’ve spent 10+ years working in marketing, and now I’m here to make social media a little easier for you.

After working with global brands from Australia, USA and the UK, I’m now bringing all that experience into my work as a full-time Marketing Virtual Assistant, specializing in social media editing and content.

I know how hard it can be to keep up with content while also running your business and, well, life! So think of me as the extra pair of hands you’ve been looking for. Someone who understands marketing, but also gets that your content should still feel true to your brand’s unique personality.

Below is a selection of my work from the companies I’ve worked full-time over the years

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    Gridserve

    Managed social media for Gridserve, a Sun-to-Wheel energy company with 2,200+ EV chargers across the UK. Analysed four Facebook, two X, three Instagram, one LinkedIn and one Tiktok. Campaigns included the London Gatwick Electric Forecourt, Gridserve mobile app summer launch, partnership with Fulham Football Club, alongside competitor research of Tesla, InstaVolt, BP Pulse, Osprey, IONITY and Pod Point.

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    Gofood by Gojek

    Drove consumer behavior from traditional takeaway purchases to ordering food at home through GoFood within the Gojek app, including Hungry but Lazy campaign aimed for B2C and Merchant Stories campaign aimed for B2B customers; highlighting the benefits of using GoFood. Gojek, valued at around US$10 billion at the time, was Indonesia’s leading on-demand app, with GoFood as its food delivery.

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    Bikini

    Managed Bikini restaurant campaigns, a semi-fine dining concept blending the urban feel of a New York warehouse with the decadent atmosphere of Miami Beach, including the Ingredients Series. Featured by Condé Nast Traveler and part of 8 Degree Hospitality, operating venues serving 300,000+ covers annually and over $4M in revenue.

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    Oakley Indonesia

    Managed Facebook (2M+ followers), Twitter, and Instagram. Led digital campaigns and launches including Oakley x Scuderia Ferrari, Oakley Golf featuring Bubba Watson at the CIMB Niaga Indonesian Open, Oakley 30 Years Heritage Collection launch across Indonesia and #RunWithOakley at the Maybank Bali Marathon.

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    Quiksilver Indonesia

    Led KE11YY and KS10 celebrating Kelly Slater’s 11th and 10th World Championships, and Indonesian Ambassador Dede Suryana at the Quiksilver Pro Gold Coast, with National Geographic photo for ocean pollution awareness. Also supported Bali sustainability projects: sea turtles conservation, 5 beaches daily clean-ups and lifeguards trainings in Australia with Coca-Cola Indonesia.

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    Roxy Indonesia

    Worked across global campaigns for national activations including Roxy Let The Sea You Free and Roxy US High Summer photoshoot in Nusa Lembongan. Hosted Asia Pacific finalists for an immersive Bali experience. Also managed photoshoot with world champions Sally Fitzgibbons, Kelia Moniz and Kassia Meador.

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    Deus Ex Machina Indonesia

    Initiated the brand’s repositioning to better blend its Australian roots with Indonesia’s communities. Launched Deus Kumpul-Kumpul Ride, a weekly riding community; Deus Sons of Arak, a wordplay on Sons of Anarchy, celebrating arak, a traditional Balinese spirit that is also popular with tourists and expats; and a Tote Bag Design Competition to tap into Deus’s creative DNA.

  • 69 Slam

    Launched Fall/Winter and Spring/Summer collections, with campaigns that reflected the brand’s playful personality, including Got Balls, Lights Your Fire, Kicks Ass. Also launched stores across Spain, Dubai and Thailand, while maintaining the brand’s USA and European e-commerce. Globally, 69 Slam had more than 40 stores, including France, Japan, Korea and Russia.