My role as Marketing Associate at Roxy Indonesia covered global campaigns, national activations, and brand experiences. One of the key projects was the Roxy Let The Sea You Free campaign, a global initiative bringing together active girls from Europe, the Americas, and Asia Pacific to become Roxy Girl Ambassadors. For the Asia Pacific region, winners from Singapore, Indonesia, Malaysia, Thailand, and the Philippines came together in Bali, with one selected as the regional winner. I managed the five-day experience, included surfing, Balinese cultural activities, and girls pampering days. I also managed Roxy US High Summer collection shooting in Nusa Lembongan, where world champions and Roxy ambassadors including Sally Fitzgibbons, Kelia Moniz, and Kassia Meador spent two weeks in Bali.