❋

#content

Short-form Video:

Hooking viewers in three seconds

Leverage organic reach and get your content in front of new people

Short videos have become extremely popular in recent years and editing them has quickly become one of my favorites. I like choosing the clips, text, music and sound effects to shape the story. Editing can make or break your video. It’s a great way to set your audience’s perspective and mood.

Years ago, we experienced how TikTok started the trends, followed by Instagram Reels and Facebook Video, YouTube now also prioritizes Shorts in its recommendations, and even LinkedIn is catching up with short videos between posts. The algorithm pushes your content to reach new audience.

Obviously, these videos are here to stay, and their momentum isn't slowing down.

  • What You Do — Give a simple explanation of your service and what you can help with.

    How It Works — Walk people through what it’s like to work with you, from the first chat to the final delivery.

    What’s Included — Show exactly what clients get when they work with you.

    Who It’s For — Help potential clients recognise themselves by showing who your service is best suited for.

  • Breaking News — Look at what’s happening now and make your own prediction about where the industry is heading.

    Your Take — Share your opinion on a trending topic that’s already getting people talking.

    Case Study Reaction — Look at move from another brand or creator and share what you think they did well or could have done differently.

    Myth vs. Reality — Challenge a common belief or piece of advice in your industry and explain what you think is actually true.

  • Before & After — Show what changed for your client after working together with you.

    The Problem → The Solution — Break down what you actually did and why you chose that approach.

    Client Feedback — Turn a client testimonial into a short video, using their words as the story.

    One Thing That Changed Everything — Highlight one decision, adjustment, or strategy that made a noticeable difference.

  • How-To — Walk your audience through how to do something step by step.

    Quick Fix — Solve one small problem with a simple solution they can try right away.

    Tools & Features — Show a useful app, tool, or feature and how you use it.

    Do This, Not That — Show a common mistake and what you would do differently.

  • A Day in My Life — Show what a typical workday looks like, from your morning routine to getting things done.

    Behind the Scenes — Show what goes into creating your content, working with clients, or running your business.

    Work With Me — Take your audience along while you work on a real project or task.

    My Workspace — Give them a look at your desk, tools, setup, or little things that make your workday yours.

Inspirations

Just a little peek at the different styles and approaches we could play around with.

I’ve sped up some of the videos to save time, so music might sound a little unusual :)

Day In My Life

Amy (341K)

Talking Head is a great way to share an online diary of a significant change in your life. Something that’s a little scary, but exciting!

Amy had her “A Day In My Life, Giving My Kids A Peaceful Day” vlog split into several chapters like Brekkie & A Wasted Coffee; Cycle to the Pump Track; Dinner, Wait For Daddy, My New Car.

There’s a semi-ASMR feel that makes us feel like we’re right there with her. With B-rolls and no music, it feels heartwarming and relatable, especially for moms with young children.

Vonna (36K)

Her vlog is a great example of your normal day can actually be really interesting to other people. Your everyday life can also be just as fun to watch!

As a corporate working mom, she starts her work by having breakfast at her desk, as she spends a good chunk of her morning driving into the city.

Her activities feel relatable to corporate workers, and with chill music, the vlog fits that urban lifestyle well.

One difference from Amy is that Vonna doesn’t name her segments, but use timestamps to get a sense of flow.

Tips

Mia (1,3K)

Mia from Brisbane uses talking-head to share her tips, that she actually tried and worked. Her hook is three layers: graphic animation on screen, her voice saying, “I just turned a gifted collab into a paid collab, and here’s how!” plus different sound effects. All makes we want to keep watching.

She briefly introduces herself, so we know why she’s sharing this advice. She then shows screenshots of emails that successfully helped her turn product partnerships into paid partnerships. It’s simple, low-effort content, but very easy for other creators to replicate.

Britt (37,2K)

This short video from Brit is the perfect example of how editing can make content creation so much easier.

Simple script is easy to work with and feels more natural, like in this video. You can use repetitive hand gestures, like pointing to the air, let the editing does the heavy lifting.

She simply says, “Post A on Day B,” and everything she’s talking about is shown through cute graphic design and catchy sound effects. There’s no music, which made her voice and the effect popped more.

Tutorials

Tamara (70,5K)

One might say that tutorials are best served as a mini-series. It makes the audience feel like they’re inside a mini course, with specific milestones and progress. That’s exactly what Tamara does with her Reels series, “Cinema in Your Pocket.”

She inserts B-rolls of herself doing the tutorials, combined with voice overs, various editing and slightly jazzy music, and consistent with effects throughout the video.

If you want to share tutorials, this format could be one of your signature content.

Jazzie (628K)

Now, this one is different, there’s no narrator in this video. It relies completely on the music, text, and B-rolls, but when done correctly, it’s not boring at all and works well to hook us.

You might think it’s a travel vlog, but it’s actually a tutorial of “Five Simple Shots to Tell a Story.”

Music is key here, also the various B-rolls make the video satisfying to watch. You can create something like this by choosing a mood, have a list of camera angles, and find perfect music that suits the video.

List

Gemma (165K)

This is a great way to tap into the current trend. Gemma chose the “A hill that I would absolutely die on ...” trend, and then delivered her headline “6 Fonts for Better Reach” to hook us.

Her filming setup is casual, which makes her feel easy to trust because she comes across as approachable.

Her video includes plenty of graphics and decorative elements in sync with the sound effects. All of these details make the video feel light and fun, while still giving her credibility as a content creator

Elly (223K)

Last but not least, Elly is a skater mom sharing her journey of replacing her full-time corporate income with content creation.

She shows up looking like she had just come home from shopping. And that works because it fits her personal brand of being transparent.

In this video, it’s a skincare haul of Korean beauty products. It opens with her walking into the room carrying a bunch of shopping bags, creating both a visual and audio hook. In, addition to a mix of fonts, emojis, colors, and sound effects that fits her branding.

Get in Touch

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.