69 SLAM

69 SLAM marks two decades as Bali's boldest swimwear and underwear brand — four-way stretch boardshorts, sustainably sourced cotton-bamboo bras, and the kind of bold apparel and quirky prints that have built 261K followers and 40+ flagship stores across France, Spain, Russia, Mauritius, Dubai, Japan, Korea, Thailand, Vietnam, Cambodia, Reunion Island, and Indonesia, with a strong e-commerce following in Australia and the US.

The Spring/Summer 2026 collection comes to life through a full creative collaboration with international talents, channeling the same energy that has defined the brand for 20 years.

The campaign centers on a charismatic man caught between two free-spirited women — running through playgrounds, flirting poolside, and embracing the playful chaos that is unmistakably, unapologetically 69SLAM.